Haleon and Microsoft use AI to enhance health product accessibility for people who are blind or partially sighted

On World Sight Day, Haleon and Microsoft are launching a joint effort to make health products more accessible for people who are blind or have low vision, with artificial intelligence (AI) technology that narrates product labels.

– New enhancements in the free Microsoft Seeing AI app will help advance inclusivity and improve accessibility.

– Across the U.S. and U.K., consumers will hear important label information for over 1,500 everyday consumer health products such as Sensodyne, Centrum, Emergen-C, ChapStick and Aquafresh.

Microsoft Seeing AI app scans Sensodyne barcode for health information

On Wednesday, Haleon, a global leader in consumer health, and Microsoft Corp. announced a new collaboration to make everyday health more accessible for people who are blind, have low vision or have difficulty reading product labels due to low literacy. Together, the companies are expanding functionality in the Microsoft Seeing AI app to provide consumers with more detailed labelling information for over 1,500 Haleon products across the U.S. and U.K. Seeing AI is a free mobile app designed to help people who have trouble seeing by narrating the world around them.

With today’s launch on World Sight Day, people will hear packaging information through Seeing AI by scanning the barcode of Haleon products. This will provide an audio read-out of important information, such as product name, ingredients and usage instructions. Through Seeing AI’s enhanced functionality, Haleon will help empower people to care for their own health independently by listening to label information narrated through the Seeing AI application.

Haleon’s inaugural Health Inclusivity Index, which sets a new global standard for measuring health inclusivity, makes clear that to improve health inclusivity, individuals and communities need to be provided with the power and the tools to truly take their health into their own hands. Haleon, driven by its purpose to deliver better everyday health with humanity, is committed to helping make healthcare more achievable, inclusive and sustainable. The Seeing AI collaboration with Microsoft is one of Haleon’s first new initiatives to champion health inclusivity. The Microsoft Seeing AI app can be a benefit to:

The 1 million Americans who live with blindness (CDC, “Fast Facts of Common Eye Disorders, https://www.cdc.gov/visionhealth/basics/ced/fastfacts.htm)

The 12 million U.S. adults over the age of 40 who are blind or have low vision (CDC, “Fast Facts of Common Eye Disorders, https://www.cdc.gov/visionhealth/basics/ced/fastfacts.htm)

About Haleon U.S.

Haleon (NYSE: HLN) is a leading global consumer health company with a portfolio of brands trusted daily by millions of people. In the United States, the organization employs more than 4,700 people who are united by Haleon’s powerful purpose to deliver better everyday health with humanity. Haleon’s products span five categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, and Wellness. Built on scientific expertise, innovation, and deep human understanding, Haleon’s brands include Abreva, Advil, Benefiber, Centrum, ChapStick®, Emergen-C, Excedrin, Flonase, Gas-X, Natean, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. For more information on Haleon and its brands, please visit www.haleon.com or contact USMediaRelations@haleon.com.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Credits/HELP - https://news.microsoft.com/

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